Bierut brings up the great point, that graphic designing being a spectators sport, the point that he is trying to make is that change or something new that stands out from the contrary typically sparks up conversation amongst society. Typically outraged about change people find it in their best interest to make that known. He points out that the general public is more engaged now then they were say 50 years ago, they are now more aware of what is going on around them and more compelled to voice their opinions good or bad about the changes being made. People are usually extremely uneasy when it comes to change, just because it removes them from their comfort level.
I find myself compelled in ways to look at something and view it from a designer’s perspective. Bierut thought that average Joes should do the same by being more critical over designs and voicing their opinions unlike his father. However its like musicians, some people are born with that ability to play a piano like Elton john, where someone like myself not so much and I would just rather stay away and not even try since I little knowledge of playing. I believe it is in the best interest of the company to do what they believe is right for themselves. Times are changing and if people can’t accept that then they are stuck in the past wearing their bell-bottoms and turtle necks. People have to adapt to change; I guess you could consider it Social Darwinism within the designing world. People are compelled to say whatever they please in hopes to intimidate, what happened to constructive feed back? or if you don’t have anything nice to say don’t say it all. Companies don’t make changes for the sake of changing, they do it to stay modern and with the times to benefit the company in the long run.